SEO Friendly Web Design

31 May

A web designer is one of those people who are absolutely necessary for the development of a good website. However, when it comes to SEO, a web designer can be quite difficult to handle. While it is true, it is now quite common to find web designers who are very efficient with SEO, it is equally common to find designers who are so focused with the graphics and visual site that they forget everything else, including usability and SEO.
 

It is important to make something clear: no matter how good your website looks, if is not optimized, it might not appear in Google searches or Bing.

If you do the SEO of your site on your own, then perhaps you should not worry (in theory) so much for your designer, but there are things that a designer can do that will greatly affect what you do in SEO.

Here I present some of the most common sins committed by some designers:

 

The 3 SEO questions I always hear...

22 Mar

Working in SEO, the questions are an integral part of the process. Whether the questions comes from your customers or potential customers, for people who do not interact much in this world can be quite difficult to understand.

But there are some questions that have proven to be surprisingly common, which should answer once and for all:

Why does number 1 is not guarantee?

 Well, this question often begins with, "Can you guarantee the number 1?" And then "why not?"

The reason is simple. Google is a search engine created and controlled by third parties, not me as a SEO. Sure, I can guarantee to pay more than necessary on a PPC (Pay Per Click) to get the first place among the sponsored listings. But when it comes to organic search, the answer is not as simple as throwing money at it.

But as I mentioned, Google is at the end of the day, a third-party search engine. So, as I tell anyone who asks:

Any SEO who claims to be able to secure the number one organic search results is lying.

SEO modules for Drupal 7

19 Mar

 

With the release of Drupal 7 much has changed for the developer and themers, but things changed for SEO?

While SEO is a global issue that involves many concepts, we can not always use the same techniques in all our projects, some work with some clients but maybe others do not. This is emphasized if we are using a CMS like Drupal and especially Drupal 7.

We may mistakenly think that by installing the same modules will always get the same results that may got into another project. But as mentioned earlier, not always.

Here the list of seo modules for Drupal 7 we have available so far:

Learning SEO: 5 Ways to learn from scratch

7 Dec

One of the most common questions we hear is "What is the best way to learn SEO?" There are many ways to answer, but in this post, we will try to give you the answers of specialists and people who have had more success. However, not all learning methodologies are the same, but the bases are almost the same.

Free online guides

A series of guides, ebooks and downloadable PDF files exist on the web to give you an idea of what the SEO is. Some are very comprehensive, while others only lightly touching the subject. The key to success with this process is to identify the guidelines that are precise in their recommendations.

 

SEO and Google Instant

1 Dec

In a time of change in the "scene of SEO", Google has revolutionized the search system with Google Instant. As usual, we should study and adapt to achieve the results we want.

Some implications

Google instant is a new search system that displays results as type the word you want. The results will be displayed according to what you type and will change as you complete the word. Something that gives us an idea of some sites that may benefit from this new feature is the auto-complete of Google.

According to Google's blog, this new feature will bring 3 key benefits:

  • Faster searching
  • Smarter predictions
  • Instant results

An interesting fact is that if we do not like Google Instant, we can "turn it off" and still use the search engine in the traditional way (read the full article here.)

Google Instant introductory video: